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Alicia Keys Is Launching a Skin Care Brand with E.l.f.

Alicia Keys  is collaborating with drugstore beauty favorite E.l.f to create a lifestyle beauty brand focused on wellness and self-care. The collection of skincare and wellness products will be cruelty-free. Keys  new lifestyle beauty brand will enable Alicia to further explore conversations about inner beauty, wellness and connection,” notes the press release. “With an inclusive …