Rihanna has announced the launch of a skincare collection, which is to become available to customers at the end of the month. Rihanna made the announcement on social media, sharing a video on her personal instagram account.
In the caption for the post shared on Rihanna’s personal Instagram account, she wrote: “Ima try my best to be humble about this but, @fentyskin is coming July 31st exclusively on fentyskin.com.”
While the skincare line is being launched on Friday 31 July, customers can sign up for early access by entering their email address or phone number at fentyskin.com.
Once you register for early access, a message appears that reads: “T “That’s it – you’re officially fam.”
Following the announcement of Fenty Skin, Rihanna responded to several enquiries about the brand on Twitter.
One of the tweets the entrepreneur responded to was shared on 26 September 2017 and read: “If Rihanna come out with Fenty skincare line for men I’m changing my middle name to Robyn.”
Rihanna responded by stating: “Whoever told you skincare has a gender, LIED to you! Hi Robyn.”
THE NEW CULTURE OF SKINCARE.
FENTY SKIN drops July 31st exclusively on https://t.co/3axmHm97py!
Sign up at https://t.co/3axmHm97py for early access to cop it before the launch 🙌🏾🙌🏾 pic.twitter.com/Ul04e0VxXC
— FENTY SKIN (@fentyskin) July 18, 2020